The new Aldila RIP Phenom from Aldila shafts China incorporates Aldila's Tour proven RIP Technology® with unique composite construction to create a new and innovative shaft flex profile for maximum distance and control – Hyperbolic Flex Technology™. RIP Technology repositions the materials and patterns to optimize the performance characteristics of the shaft. The Phenom's Hyperbolic Flex Technology provides a stiff tip section for optimal launch and spin control, with a very firm butt section for an incredibly stable feel, while the center section of the shaft is softer to provide outstanding kick through impact to maximize ball speed. The new RIP Phenom incorporates the same flex, torque and feel properties that have made the original RIP the leading shaft on the PGA Tour, with a flex profile to achieve unparalleled performance and launch characteristics for better players.